Purpose that Performs.
Coaching & Consulting to embed purpose that boosts employer attractiveness, drives performance, and strengthens reputation.
Why Purpose-Driven Business?
Purpose is the deeper meaning a company creates for employees, customers, partners, and investors.
When Purpose is authentically embedded in strategy and culture, it boosts employer attractiveness, strengthens reputation, and drives performance — translating into faster growth, higher profitability, and long-term brand and company value.
Numerous studies (McKinsey, BCG, EY, Deloitte, HBR and others) confirm these effects.
Purposely.Coach® helps leaders and organizations unlock these benefits.
The Potential of Purpose-Driven Business
Purpose secures future viability
Job Satisfaction
Nine out of ten Gen Z (89%) and Millennials (92%) see meaning and purpose as central to job satisfaction and well-being.
Employer Choice
More than half (Gen Z 54%, Millennials 53%) make purpose a decisive criterion in job selection.
Happiness and Commitment
When personal values align with corporate values, the proportion of those who describe themselves as happy increases (Gen Z 59%, Millennials 53%).
Source: Deloitte Global 2025 Gen Z and Millennial Survey
How We Enable Purpose Orientation
Successful purpose orientation happens when (1) leaders lead with authenticity, (2) purpose resonates across every level, and (3) employees find meaning in their daily work – the three levers Purposely.Coach® activates:
- Discovery Workshop – Joint exploration of Purpose at the leadership level
- Stakeholder interviews – Incorporating authentic perspectives
- Background analyses – identity, history, positioning, culture, etc.
- Workshops on Values & Culture – Embedding Purpose as a Tangible Emotional Experience
- Individual Coaching – Translating Purpose into Leadership and Daily Work
- Support for Implementation Teams – Making Purpose Concrete and Effective
- Individual Coaching – Personal Purpose Reflection
- Workshops on Purpose & Values – Living Meaning in Teams
- Leadership Dialogues – Purpose in Communication and Leadership Practice
Who We Are and What Drives Us
Purpose is not an end in itself. Lived authentically, it becomes a powerful strategic lever. Purposely.Coach® helps leaders and organizations embed purpose into strategy, leadership and corporate culture – with a clear focus on impact and feasibility.
I'm Andreas Paulicks, founder of Purposely.Coach®. After 30+ years in management consulting, I chose to realign my path and now combine consulting experience, coaching expertise, and passion for purpose-driven transformation.
Together with a network of coaches and experts, we bring deep consulting know-how, entrepreneurial thinking, and a strong commitment to sustainable development.
What drives us is your purposeful progress – connecting strategic intent with everyday leadership and culture.
