Purpose that Performs.

Coaching & Consulting to embed purpose that boosts employer attractiveness, drives performance, and strengthens reputation.

Why Purpose-Driven Business?

Purpose is the deeper meaning a company creates for employees, customers, partners, and investors.

When Purpose is authentically embedded in strategy and culture, it boosts employer attractiveness, strengthens reputation, and drives performance — translating into faster growth, higher profitability, and long-term brand and company value.

Numerous studies (McKinsey, BCG, EY, Deloitte, HBR and others) confirm these effects.

Purposely.Coach® helps leaders and organizations unlock these benefits.

The Potential of Purpose-Driven Business

Purpose secures future viability

Job Satisfaction

Nine out of ten Gen Z (89%) and Millennials (92%) see meaning and purpose as central to job satisfaction and well-being.

Employer Choice

More than half (Gen Z 54%, Millennials 53%) make purpose a decisive criterion in job selection.

Happiness and Commitment

When personal values align with corporate values, the proportion of those who describe themselves as happy increases (Gen Z 59%, Millennials 53%).

Source: Deloitte Global 2025 Gen Z and Millennial Survey

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How We Enable Purpose Orientation

Successful purpose orientation happens when (1) leaders lead with authenticity, (2) purpose resonates across every level, and (3) employees find meaning in their daily work – the three levers Purposely.Coach® activates:

DEFINE PURPOSE

Identify an Authentic and Actionable Purpose

Find a purpose that is credible and authentic, and that aligns with your identity, history, business model, corporate culture, positioning, and brand.

Discovery Workshop – Joint exploration of Purpose at the leadership level
Stakeholder interviews – Incorporating authentic perspectives
Background analyses – identity, history, positioning, culture, etc.

EMBED PURPOSE

Make Purpose Work Across the Organization

Turn purpose into a tangible and visible force throughout the company, while mastering both the practical and emotional aspects of change.

Workshops on Values & Culture – Embedding Purpose as a Tangible Emotional Experience
Individual Coaching – Translating Purpose into Leadership and Daily Work
Support for Implementation Teams – Making Purpose Concrete and Effective

LIVE PURPOSE

Enhance Employees' Sense of Meaning at Work

Improve the individual experience of meaning and purpose at work and support employees in recognizing and living their personal contribution to the company's purpose.

Individual Coaching – Personal Purpose Reflection
Workshops on Purpose & Values – Living Meaning in Teams
Leadership Dialogues – Purpose in Communication and Leadership Practice

DEFINE PURPOSE

Identify an Authentic and Actionable Purpose

Find a purpose that is credible and authentic, and that aligns with your identity, history, business model, corporate culture, positioning, and brand.

Discovery Workshop – Joint exploration of Purpose at the leadership level
Stakeholder interviews – Incorporating authentic perspectives
Background analyses – identity, history, positioning, culture, etc.

EMBED PURPOSE

Make Purpose Work Across the Organization

Turn purpose into a tangible and visible force throughout the company, while mastering both the practical and emotional aspects of change.

Workshops on Values & Culture – Embedding Purpose as a Tangible Emotional Experience
Individual Coaching – Translating Purpose into Leadership and Daily Work
Support for Implementation Teams – Making Purpose Concrete and Effective

LIVE PURPOSE

Enhance Employees' Sense of Meaning at Work

Improve the individual experience of meaning and purpose at work and support employees in recognizing and living their personal contribution to the company's purpose.

Individual Coaching – Personal Purpose Reflection
Workshops on Purpose & Values – Living Meaning in Teams
Leadership Dialogues – Purpose in Communication and Leadership Practice

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Who We Are and What Drives Us

Purposely.Coach® supports companies in effectively integrating purpose and meaning into leadership, culture, and strategy—for enhanced employer attractiveness, increased performance, and a sustainably strong reputation.

Founded by Andreas Paulicks and co-led with Stephanie Heidenreich and Sarah Barhoum, our leadership team combines decades of experience and diverse perspectives from management consulting, general management, HR management, and coaching.

Together with a network of additional coaches and experts, we blend deep professional expertise with entrepreneurial thinking and genuine passion for purpose-driven development.

Our approach: Purpose can only be effective when people feel it and live it. We support you in making meaning tangible, authentic, and impactful within your organization.